Gain Insights, Drive Results: Introducing Exec View

Grace Quirk
May 13, 2024

If you’re reading this, you’re probably looking for new ways to reach and acquire higher-value guests. At the same time, you have to build your brand to ensure that when it comes time for your potential guests to book, you’re their clear-cut choice. Data provides clarity to marketing and revenue optimization decisions, but analyzing and understanding it takes time and resources. We’re here to help!

Exec View

The Curacity platform initially served as a reporting and reconciliation tool. With Exec View, we have not only developed a dashboard that provides you with a comprehensive view of your performance at a glance, but we've also begun analyzing our data to unearth insights that will empower you to make informed decisions and drive success in your marketing and revenue optimization efforts.

With Exec View, you can effortlessly track the performance of each newsletter we send out. It provides a comprehensive overview, from the number of sends to media value and downloadable PDFs, giving you a complete picture of how we promote your brand in the media.

Exec View also gives you visibility into the revenue generated. You can easily track bookings, room nights, revenue, commissions, and ROI and translate these metrics into your reporting. This comprehensive data can help you identify areas for revenue growth and capitalize on them.

One of the most exciting features of Exec View is insights that our platform now surfaces from the data. In the first iteration of Exec View, you'll find your complete booking window: the number of days between the booking and check-in and the number of days from the initial content exposure to the booking. With this full data set, your marketing and revenue teams can work more closely to plan promotions and programming at the right time to drive the optimal number of bookings.

Exec View puts valuable data at your fingertips, helping you stay ahead of the curve, identify trends, and capitalize on opportunities as they arise. Existing customers can access the dashboard by logging in as usual, and the customer success team is always available to demo the dashboard and answer any questions you may have.

In the coming weeks, we'll be rolling out even more features of Exec View to enhance your marketing and revenue efforts. Whether you're new to Curacity or an existing customer, schedule a demo today to learn more about how we can help you leverage this crucial data.

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