Industry
Luxury/Upscale Hotel
Challenge
With multiple properties across diverse markets, Viceroy needed a scalable way to drive direct bookings and measure ROI from top-of-funnel placements.
Results
Using Curacity, Viceroy activated premium media that reached high-intent travelers, driving a measurable lift in direct bookings with clear attribution to content performance across properties.
Key Product
Curacity DMB
The guest journey doesn’t begin at the front desk. It begins the moment they discover your hotel.
About Viceroy Hotel Group
Legendary locations are just the beginning. From chic suites in the city center to sumptuous villas on a secluded Caribbean beach, from poolside cocktails at dusk to two-hour massages in private cabanas, every setting is one of a kind. Viceroy reinterprets history, traditions, and modernity in innovative, uniquely timeless ways.Sample Features from Curacity's Media Brand Network
Where to Go Next: Top Hotels for Your Travel List
“A stay at the Viceroy Santa Monica puts you in one of the most desirable neighborhoods in all of LA, where the famed streets of Ocean Avenue and Pico Boulevard meet.”
—Viceroy Santa Monica in Travel + Leisure
Hotels Where the Food Is As Memorable as the View
“The resort’s recently refreshed signature restaurant, Saltwood, boasts uninterrupted views of the iconic Pitons, with an open-air bar perfect for pre-dinner cocktails.”
—Sugar Beach, A Viceroy Resort in Food & Wine
A Secluded Resort Set Among the Rolling Hills of Portugal
“The Viceroy at Ombria Algarve is a cluster of rooms and residences made to resemble a village, where artisanal accents like handcrafted pottery and Moorish tiling meet upscale amenities like a full spa and golf course.”
—Viceroy at Ombria Algarve in Architectural Digest
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