eBooks & Guides
Curacity x HSMAI
Get your free download of “From Last-Click to First Look: A Commercial Strategy Makeover Story for Upper Funnel Marketing"
Inside the Curacity x HSMAI White Paper
Data-Driven Marketing
Hear how HSMAI members are utilizing data to inform their upper-funnel marketing.
Demand Generation
Learn how a Curacity customer drove a 17% YoY booking increase with a 10% premium ADR.
Brand Building
Find out how digital marketers are connecting brand-building with revenue-driving tactics.
“Complementing lower-funnel, conversion-only strategies with comprehensive, brand-building upper-funnel activities is a win-win approach.”
Pierfrancesco Coscarelli
“Every business has a finite amount of resources to contribute towards active marketing and branding. Curacity has allowed us to maximize our reach while maintaining a reasonable cost per new acquisition.”
Andrew Weibrecht
Enhance Upper-Funnel Efforts
Embracing upper-funnel marketing strategies is vital for hotels to thrive in today’s hard to differentiate hotel market.
Challenge Misconceptions of ROI
By adapting new technologies, commercial strategy teams can transform upper-funnel marketing to a revenue-driving necessity.