In the competitive luxury hospitality scene of central London, Broadwick Soho has carved out a distinct identity. As an independent hotel nestled in the heart of Soho, it’s known for its bold design, elevated service, and boutique appeal. But like many new properties, it faced the challenge of sustaining momentum after its first year.
“We were entering our second year as an independent luxury hotel,” said Kate Northrop, Director of Sales & Marketing at Broadwick Soho. “We needed a way to better understand where our bookings were coming from, and how to continue growing visibility without relying solely on traditional paid channels.”
To meet that need, Broadwick Soho partnered with Curacity—a performance-based platform designed to help hotels drive measurable bookings from upper-funnel marketing.
Kate’s team began using Curacity to gain deeper insight into guest behavior. The platform’s editorial distribution placed Broadwick Soho in premium lifestyle and travel content, exposing the brand to high-intent travelers across a trusted media network.
But exposure was only part of the value. “Curacity allowed us to further determine booking patterns,” Kate said. “That visibility into the customer journey helped us better understand how media influences our results.”
The hotel began to see a meaningful impact. Through Curacity’s placements and attribution model, Broadwick Soho saw substantial increases in both visibility and direct bookings, all of which were tracked clearly through the platform’s reporting tools.
Unlike traditional upper-funnel marketing strategies that often lack transparency, Curacity gave the Broadwick Soho team a clear view of what was working—and what wasn’t—so they could make informed decisions about how to scale their demand strategy.
When asked why she’d recommend Curacity to other hoteliers, Kate’s response was simple and direct: “Why wouldn’t you?”
For an independent hotel operating in one of the world's most saturated travel markets, that’s a testament to the confidence Curacity delivers—measurable, cost-effective visibility designed for growth.
