Frequently Asked Questions

Curacity's media brand network delivers premium content to opt-in subscribers, enabling hotels, resorts, cruise lines, and destination marketing organizations (DMOs) to reach high-intent travelers during the inspiration phase, before they make purchase decisions. Its attribution technology closes the loop between marketing and bookings, identifying which media-exposed guests ultimately book a stay. 

Brand marketing is a strategic approach focusing on building and promoting a hotel’s unique identity, reputation, and recognition among its potential guests. 

Brand marketing is vital in building awareness for hotels to stand out in a competitive market and attract higher-value guests. Common tactics include video production, blogging, social media marketing, influencer marketing, and public relations. 

It is challenging to directly attribute specific bookings or revenue to brand marketing because guests may interact with multiple touchpoints over long periods before making bookings. Curacity is changing that through our proprietary attribution technology that shows you how content in the world’s best media brands translates to bookings.

1. Shape your message. Log in to the Curacity platform and share your key messages, brand voice, preferred photos, marketing campaigns, and offers. Media brand partners use Content Hub to craft premium content about your brand.
2. Enjoy automated distribution. Let our platform automate the time-consuming work of marketing, from content creation to audience targeting. With our data-driven approach, no media pitching is required. Sit back and watch the media content roll in.
3. Generate more bookings. Get in front of millions of potential guests. We expand your visibility to high-value, high-intent travelers who opted in to receive content. We net you new guests by influencing consideration before they make their travel decisions.
4. Measure the results. See revenue-based ROI, distribution metrics, media value, and more in one convenient dashboard. Our secure and seamless PMS integrations, backed by SOC 2 Type 2 and ISO certifications, automate the attribution process.
5. Get proprietary insights. Inform your strategy with actionable data, such as lead time (inspiration to check in), and an integration with Amadeus Demand360 that provides market-level occupancy and length of stay data.

1. Curacity closes the loop on revenue-based ROI. We’re the only platform to attribute downstream bookings to content from the world’s best media brands, including Afar, Condé Nast Traveler, and Travel + Leisure.
2. Curacity ensures ROI-driven content. All mentions of your hotel in Curacity-facilitated newsletters are substantial pieces of content featuring your property’s unique selling points and high-res images, giving your potential guests the information they need to get inspired to book at your property. With Curacity, you always get more than a cursory mention.
3. Curacity requires no pitching. With 40 media brand partnerships, Curacity eliminates the manual work of featuring your hotel in the world’s best media brands.

Public relations is the professional maintenance of a favorable public image for your brand. PR includes many aspects, including crisis management, event planning, and media relations.

Curacity's guest acquisition platform helps automate the time and effort of one aspect of PR: generating publicity (mentions about your hotel in the media).

We work with 40+ media brand partners to include your hotel in their newsletters, highlighting your high-res images, unique selling points, and a link to your website with no heavy lifting on your end.

Unlike traditional PR, Curacity gives you greater control over what gets published. Most importantly, our proprietary attribution technology measures the bookings and revenue from the content, which no agency or consultant can provide.

Affiliate marketing is considered “paid” media and is a form of advertising. All forms of paid media are clearly marked as advertising or sponsored content, and today’s savvy consumers understand these are not necessarily trusted recommendations.

Curacity allows hotels to leverage the power of “earned” media, where media brands maintain journalistic integrity about what is or is not published. A mention in any of Curacity’s media brand partners offers the hotel a trusted, third-party endorsement.

Curacity’s proprietary attribution technology requires data from our hotel customers and media brand partners to match guest bookings and validate the downstream bookings and revenues inspired by our content.

Hundreds of hospitality brands, including global hotel chains, trust Curacity to securely process their data.

As a “Data Processor,” Curacity uses data solely for the purpose of performance reporting and calculating commission as outlined in our contract. We do not use your data for any other reason. We do not retarget, remarket, or reuse your guest data in any other way, period. 

Curacity obtained a SOC 2 Type 2 report. An author reviewed and approved our systems, validating that they meet the SOC Trust Services Criteria.

1. A direct connection via Curacity’s secure API to your hotel’s property management system (PMS).
2. A secure, manual upload to our Secure File Transfer Protocol (SFTP) environment.

Curacity obtained a SOC 2 Type 2 report. An author reviewed and approved our systems, validating that they meet the SOC Trust Services Criteria.

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Curacity obtained a SOC 2 Type 2 report. An author reviewed and approved our systems, validating that they meet the SOC Trust Services Criteria.

Curacity keeps your data secure by using access control, cryptographic hash functions to anonymize guest emails, encryption, and endpoint protection in Microsoft Cloud.

Curacity obtained a SOC 2 Type 2 report. An author reviewed and approved our systems, validating that they meet the SOC Trust Services Criteria.

Curacity permanently deletes all hotel data after performing the obligations under our agreement.

Curacity obtained a SOC 2 Type 2 report. An author reviewed and approved our systems, validating that they meet the SOC Trust Services Criteria.

The Curacity platform matches anonymized, hashed emails from the media brand’s distribution list with the hotel’s booking data to identify matches. 

Curacity has the ability to match bookings between the date that a guest opens a Curacity-facilitated newsletter (start date) to the date they reserve a stay at your hotel (end date). The applicable period for each hotel is outlined in their Curacity agreement.

Curacity bills monthly, after completed stays for first-time guests only.