NEW YORK (May 7, 2024) – Curacity, the pioneering technology company dedicated to revolutionizing guest acquisition, proudly announces a new partnership with Forbes, a global leader in media. This collaboration marks a significant addition to the reach of Curacity’s media brand network, which offers hotels, resorts, and cruises content distribution to approximately 20 million subscribers across 40 media outlets.
As the guest acquisition platform designed to capture and measure the untapped revenue potential of earned media, Curacity facilitates measurable placements for its customers in the newsletters of the world’s best media outlets, including AFAR, Travel + Leisure, and now Forbes, ensuring that hospitality brands get a crucial spotlight in front of millions of potential guests: a spark that ignites demand and downstream revenue.
Through the new partnership, Curacity customers will appear in the Forbes Vetted and Forbes Vetted Travel newsletters. Powered by the reach and scale of Forbes, Forbes Vetted curates the best experiences, products, and services, with $142 million in sales driven for featured brands. The weekly Forbes Vetted newsletter, with 250,000 highly engaged subscribers, includes lifestyle content that is timeless, inspirational, and guided by experts. The travel-specific newsletter, also weekly, will focus on helping the Forbes audience discover top destinations to relax and unwind from their busy schedules or choose where to stay while on business.
"Curacity has set a new standard in catalyzing revenue through content by adding Forbes to our media brand network," said Evan Agatston, head of media brands at Curacity. "With our media brands partners, we don’t just reach travelers. Our content inspires them to book their next stay, driving measurable results.”
"Forbes is undoubtedly a brand-building and revenue-driving channel,” said Nick Slavin, CEO and co-founder of Curacity. "Our new partnership reinforces our commitment to empowering our hospitality partners with ROI-driven media exposure that reaches the most discerning travelers."
For more information about Curacity or joining the media brand network, please visit www.curacity.com.
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About Curacity
Curacity is a hospitality technology company on a mission to help hotels, resorts, cruises, and more drive new demand while building their brands. Over 600 customers have used Curacity’s guest acquisition platform to generate more than $625 million in revenue through content in the world’s best media brands. Headquartered in New York and Stamford, CT, Curacity launched in 2015 and has been listed among the top 10 in travel and hospitality on the Inc. 5000 list. For more information, visit www.curacity.com.
About Forbes Vetted
Forbes Vetted is a premier destination for discovering top-performing products that are worth the investment. Forbes’ expert editors give you straightforward reviews and recommendations on everything from home goods and tech
to fashion, gifts and more, plus the inside scoop on what today's leaders and tomorrow's visionaries are using to step up their game.
About Forbes
Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 46 licensed local editions in 78 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.
