Channel Check

Channel Check examines how travelers move through today’s marketing ecosystem—and how brands can meet them at every stage. From deep dives into channel best practices to guidance on balancing brand and performance spend, we unpack what drives impact across email, social, influencer, and beyond. Follow the journey from inspiration to booking and learn how to optimize the mix along the way.

Budgeting Reality Check: Why 57% of Hotels Are Misallocating Their Spend

According to Skift, 89% of luxury travelers are more likely to book a hotel they already know.…

Nick Papa Sep 25, 2025

From Visibility Tool to Performance Marketing Channel: The Future of Influencer Marketing

The power of influencer marketing for hotels is by no means a recent discovery. However, as Gen Z…

Gabriel Apprendi Feb 13, 2025

It’s Time for Hotels to Move on From Influencer Marketing

As a former digital publicist, I agonized over pitch emails and fretted over the perfect subject…

Nick Papa Mar 04, 2024