Channel Check
Channel Check examines how travelers move through today’s marketing ecosystem—and how brands can meet them at every stage. From deep dives into channel best practices to guidance on balancing brand and performance spend, we unpack what drives impact across email, social, influencer, and beyond. Follow the journey from inspiration to booking and learn how to optimize the mix along the way.
Budgeting Reality Check: Why 57% of Hotels Are Misallocating Their Spend
According to Skift, 89% of luxury travelers are more likely to book a hotel they already know.…
Nick Papa
Sep 25, 2025
From Visibility Tool to Performance Marketing Channel: The Future of Influencer Marketing
The power of influencer marketing for hotels is by no means a recent discovery. However, as Gen Z…
Gabriel Apprendi
Feb 13, 2025
It’s Time for Hotels to Move on From Influencer Marketing
As a former digital publicist, I agonized over pitch emails and fretted over the perfect subject…
Nick Papa
Mar 04, 2024
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