Budgeting Reality Check: Why 57% of Hotels Are Misallocating Their Spend
Budgeting Reality Check: Why 57% of Hotels Are Misallocating Their Spend
According to Skift, 89% of luxury travelers are more likely to book a hotel they already know. Yet,most hotels still allocate their budgets to last-click performance marketing, which only captures travelers at the very end of their journey.
