Michael Goldrich is the founder of Vivander Advisors, where he develops frameworks to drive AI adoption and integration. He's also the president of HSMAI New York City and has a deep hospitality background, having held roles at Starwood Hotels & Resorts, Wyndham Hotel Group, and Denihan Hospitality Group.
Gone are the days of misaligned messaging and diluted brand identities. Curacity's new Content Hub empowers hotels to take complete control of their narrative, ensuring every media placement reflects their brand essence.
The Challenge? Your unique story often gets lost in translation when editors adapt hotel content to their publication's style. The Solution? A centralized platform where you can manage your messaging, visual identity, and brand voice with precision.
From defining aspirational identities to highlighting seasonal strategies, the Content Hub provides a comprehensive platform where hotels can upload key messaging, visual assets, and even words they want to emphasize or avoid. This level of customization gives hotels the tools to ensure that media placements feel authentic and on-brand.
Key Features of Content Hub
- Core Messaging & Brand Voice: Hotels can upload detailed descriptions of how they want to be perceived. Thisincludes both current perceptions and aspirational goals. By providing insights into their unique selling points, hotels can influence how publications position them in newsletters and features.
- Hero Images & Visual Identity: Visual storytelling sets guest expectations. The Content Hub allows hotels to upload their best photos, ensuring that every piece of media content reflects their property in its best light.
- Strategic Alignment: Hotels can share details about seasonality, high-demand periods, and marketing priorities. This helps Curacity time its content distribution to maximize impact, targeting guests when they are most likely to book.
- Words to Use (and Avoid): With the option to specify preferred and prohibited words, hotels can fine-tune their descriptions. Whether emphasizing "luxurious urban retreats" or avoiding "budget-friendly," this feature helps safeguard the brand's tone.
How to Maximize Your Content with AI-Powered Insights
Enhance your Content Hub experience by leveraging generative AI to draft compelling submissions quickly. Here are a few suggestions:
Core Messaging & Identity
- Prompt: "Analyze our recent guest feedback and craft an aspirational brand message highlighting our unique market position. Focus on what sets us apart from [specific competitor names]."
Seasonal Marketing Focus
- Prompt: "Develop targeted messaging for our [specific season] campaign, highlighting our [unique amenities/experiences] that address common guest pain points during this period."
Brand Voice Guidelines
- Prompt: "Based on our brand pillars of [X, Y, Z], create a comprehensive tone of voice guide that reflects our positioning as [desired market position]."
Competitive Advantage
- Prompt: "Analyze our top three competitors in [specific market segment] and identify unique selling propositions that showcase our distinctive value."
Strategic Vocabulary
- Prompt: "Review our highest-rated guest experiences and identify key phrases that resonate with our target audience, plus terms that might diminish our brand positioning."
Reinventing Media Control in Hospitality
With the Content Hub, Curacity created a space where hotels can take the reins of their media storytelling. No longer at the mercy of outside interpretations, hoteliers have a tool that aligns their media presence with their marketing strategies. The result? A more cohesive and compelling narrative that resonates with guests and drives bookings.
Ready to learn more? Schedule a demo to see how Content Hub can work for you.
