Hotel Marketing
Destination Marketing Strategies: Positioning Your Property for Shoulder Season Bookings
Hoteliers face the ongoing challenge of maximizing occupancy throughout the year. While peak…
No Cookies, No Problem: Leveraging Publicity in a Post-Cookie Era
The impending cookie apocalypse has the hospitality industry standing at a significant crossroads.…
Why Experiences Must Be the Ethos of a Hotel
Hospitality is a crowded industry. The number of destinations, attractions, and lodging choices…
Elevating Your Hotel Marketing with AI
As a hotel marketing manager, you're responsible for everything under the sun when it comes to…
It’s Time for Hotels to Move on From Influencer Marketing
As a former digital publicist, I agonized over pitch emails and fretted over the perfect subject…
Navigating Hotel PR Challenges in 2024
Hotel PR professionals face many challenges when securing media coverage.
What is Earned Media for Hotels?
In the dynamic landscape of hotel marketing, earned media has become increasingly significant.
Why Hotels Should Welcome the Demise of Tracking Cookies
In the ever-evolving digital landscape, hotels must constantly prepare for change. However, the…
Why It's Time to Rethink Upper Funnel Hotel Marketing
Choosing a hotel has become more complex than ever. The average guest has 7,000 digital touchpoints…
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