Hotel Marketing
Ask a Strategic Advisor: Balancing Traditional and Digital Marketing in Your Hotel Budget
This article is part of a Curacity series to help hotels plan for budgeting season. We asked…
Why Experiences Must Be the Ethos of a Hotel
Hospitality is a crowded industry. The number of destinations, attractions, and lodging choices…
No Cookies, No Problem: Leveraging Publicity in a Post-Cookie Era
The impending cookie apocalypse has the hospitality industry standing at a significant crossroads.…
Why Hotels Should Welcome the Demise of Tracking Cookies
In the ever-evolving digital landscape, hotels must constantly prepare for change. However, the…
It’s Time for Hotels to Move on From Influencer Marketing
As a former digital publicist, I agonized over pitch emails and fretted over the perfect subject…
What is Earned Media for Hotels?
In the dynamic landscape of hotel marketing, earned media has become increasingly significant.
Why It's Time to Rethink Upper Funnel Hotel Marketing
Choosing a hotel has become more complex than ever. The average guest has 7,000 digital touchpoints…
Navigating Hotel PR Challenges in 2024
Hotel PR professionals face many challenges when securing media coverage.
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