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Media visibility is how often (and how prominently) your brand appears in authoritative, trusted media outlets. It reflects your consistency, reach, and share of voice across those channels.

Traveler behavior has fundamentally changed. Instead of browsing dozens of websites, travelers increasingly rely on conversational search with a single LLM, like OpenAI's ChatGPT, Google's Gemini, and Anthropic's Claude. Those LLMs pull heavily from third-party sources, such as Afar, Conde Nast Traveler, and Travel + Leisure, when generating travel and hotel recommendations.

Curacity VISTA is our next-generation distribution platform. It turns media visibility into a measurable source of new demand, where you see rooms sold and revenue driven, not just impressions or clicks.

VISTA Core is the foundation of Curacity VISTA. It unlocks distribution in VISTA Newsletters, sent by Curacity's media partners to their opt-in subscribers. The platform matches completed stays to newsletter engagement so you can see rooms sold and revenue driven.

VISTA AI is a premium subscription tier. It unlocks VISTA Articles, written by Curacity's media partners and published online where LLMs can cite and mention them. The platform measures AI visibility score, citations, mentions, and more.

Because eligibility comes through being a Curacity VISTA customer. From the reader's perspective, there is no special labeling. They experience the content exactly as they would any other article or newsletter from that media outlet.

VISTA Articles can take many forms, including, but not limited to, hotel reviews, destination guides, and list-based roundups. Similarly, VISTA Newsletters may feature a single hotel review or a list of hotels; a newsletter may focus on hotels only, or embed a featured hotel recommendation within destination content.

Curacity VISTA provides media outlets with a curated pipeline of brands relevant to their audiences. At the same time, our data connections give them insight into how their content influences real-world travel behavior. It helps them understand the impact of what they publish, beyond traditional engagement metrics. When their content drives revenue, they earn commission. Because our media partners decide which brands to cover, what they write, and when content runs, content remains independent journalism aligned with FTC standards.

No. Curacity VISTA complements your existing distribution strategy. Traditional distribution channels like OTAs and metasearch capture existing demand. Curacity VISTA works earlier in the journey to create new demand. By reaching travelers before they decide where to go and where to stay, Curacity VISTA strengthens your direct channel and even improves performance across traditional distribution channels.

No. Curacity VISTA complements the work of your PR agency or in-house team. Competition for the limited space in top-tier media outlets is intense. It makes consistent coverage difficult for most hotels. Curacity VISTA ensures a steady, baseline visibility in authoritative media outlets so your PR team can focus on high-impact features that require creative, timely hooks.